Design + Art Direction
Design + Art Direction
This small business creates wearable aromatherapy accessories for the practice of self-care and wellbeing. They needed new packaging for their products with their newly refreshed branding for retail stores. The scarf packaging features a diecut in the shape of an essential oil bottle so consumers can feel the product. This shape along with floral elements allow a quick visual read on the shelf about what the product is all about. The bracelet packaging has similar visuals while allowing a consumer to touch and feel the product as well. Being new to market products, the packaging needed to be educational and reinforce the branding.