This company’s website needed a complete overhaul. It was dated coupled with its poor user experience, it was not generating a lot of traffic. We were tasked with bringing it up to date and making a place where customers could easily navigate and find useful content. Our team completed consumer questionnaires and testing in order to come up with the best plan to solve for the client’s needs. We built detailed, annotated wireframes and conducted category research to come up with a fresh look complete with all new design that helped to increase traffic to the site by over 150%.